Kern Culture is a creed
Built by putting together the personal credos of a like-minded team
We work in an entirely flat structure, ranks only being necessary for administration. Everyone owns their pieces of work and the owners are workers too. And within this paradox lies the passion - the passion to learn, the passion to excel and the passion to grow.
The data is the chaos of every sensory input she gets at every moment and her binary code is art & design. Once every experience has been filtered through this code, it becomes one more byte of information that is filed away into Shriya’s memory. And ends up being a part of her effort to comprehend the fundamental nature of the diverse visual languages that exist around her to which she contributes her share of creativity.
Her knowledge, however, is not just instinctive. Proper training has honed it into a keen edge. She pursued a Bachelor’s degree in Communication Design from Symbiosis Institute of Design (Pune) and has followed it up with over 10 years of professional work experience in some of India’s finest design agencies.
In that period she has also managed to be many other things:
Four times external Jury at Symbiosis Institute of Design, Pune
Guest lecturer on topics such as Branding Principles, Basic Graphic Design and Design Management at Symbiosis Institute of Design, Pune.
A jury member at India’s Best Design Studio Awards presented by POOL Magazine (www.indipool.com) for the year 2015 & 2016 for the category ‘Best UI-UX Design Studio’, ‘Best Craft Design Studio’ & ‘Best Young Design Studio’.
Full of pep and joie de vivre, Shriya infuses the ambience and the people around her with energy in an effort to keep the atmosphere lively. Yet, she remains an easy-going person, building a team through friendship and a sense of community.
This need to 'connect' things up took hold of Neha in her youth and she chose to train herself with a master’s degree in Design Ethnography from the University of Dundee, Scotland and a master’s degree in Communication Management from the Pune University.
Great! The theory part was now imbibed. What about the practical bits? That came from 12 years of enriching industry experience in research + strategy + design. In the process, she has found one useful question; ‘why?’ It helps her get to the root of everyday things, ‘contextually’. As an ethnographer, ‘why?’ has helped her see the world as a playground to understand how distinct users from diverse backgrounds, cultures, and beliefs co-exist in one basket. This interest being piqued while working on multi-national clientele like Unilever, Reckitt Benckiser, Pepsico, Coke, and BBC. When the ‘why’ joins 'context', it helps her understand the 'how'.
Currently consulting on ethnicity in design and global design trends, she has, in her past, headed INDI Research - an individual venture with INDI Design in Pune, worked as a Design Research Consultant with Nurun-part of Publicis Worldwide (Shanghai), BBC (Manchester), Matt&John, PDD (London), Titan (Bangalore); as a Research Manager with Quantum Consumer Solutions (Bangalore) and as a Design Researcher with Tata Elxsi (Bangalore) and Elephant Design (Pune).
Being about as curious as a cat about various ethnicities and ethnographic trends, she loves meeting people from different cultures and spends her free time sketching or creating some DIY stuff - a current project is a crochet blanket for her one-year-old nephew.
Specialities: User Research, Ethnography, Design Thinking, Design Research, Usability, Branding and Strategy, and Trends Research
Most people inherit money. Neha inherited artistic sensibilities from her artistically inclined family. Having lived in an atmosphere dedicated to creativity, Neha naturally made it her life and work. From her upbringing at home to educating herself at the National Institute of Design was but a step. Her professional training at NID made her an expert in translating design language and visualizing out-of-the-box design solutions.
That’s not all though. Neha is constantly inspiring herself through exposure to varied new experiences of new cultures, music, and people she meets. Each new encounter finds some form of expression in her designs.
Her experience, too, has been vast and multifaceted. Prior to becoming a consultant at Kern Culture, she led the design team of a well-known international branding consultancy in Bengaluru where she created design strategy for clients in the jewellery, food and furniture industries.
The desire to follow her own design philosophy, creativity, and spirit led her to start a niche design firm, based out of Pune, where she undertook product design, graphic design, and branding projects. Alongside doing all this, she continues to teach; building a great rapport with her young students. This interaction with young minds keeps her design thinking youthful, fresh and vibrant, helping her understand the beat of the modern Indian consumer.
On a more personal note, Neha is a fun-loving and free-spirited person with art and music in her blood. Constantly looking for new experiences, she is also a good mixer, becoming the heartbeat of every group with her vivacity. Her observation and imitation skills are extraordinary. Which means, any personality traits or behavioural quirks you have will soon appear in her social set – and you will have an alter ego.
One of the few people we know who will not let anything go until it has reached an idyllic perfection, he embodies the gung-ho spirit and ‘do-it-yourself’ attitude of the true entrepreneur.
A post-graduate in Design Management from the University of Dundee, UK, Ketan has over 12 years of graphic design experience and primarily works in motion graphics design, animation, and creative direction. He has worked as a Sr. Motion Designer for Breakfast of Champions, one of the leading motion design studios in London, UK, for more than 8 years.
More than just getting the work done, Ketan loves building brand stories; giving brands and products a life through motion graphics and animation. His storytelling instincts have brought him to India where he believes there are a million stories to be told filtered through the lens of a unique culture that’s thousands of years old.
The web is not the place to make mistakes – there’s so much content that you make one mistake and your audience is gone elsewhere.
Our filter for a ‘no-mistakes’ web experience for your clientele, Isha, uses technology awareness and communication thinking to create this experience.
Having worked in the UK and currently consulting for clients based in the US, she boasts extensive global experience in the field of UI and UX. She is extremely process-oriented and stern in her reasoning, courtesy her British education and training, and yet flexible in her attitude to creative navigation, courtesy of her Indian roots. Bang in the middle of this lies the understanding of Indian consumers and their user scenario for building a user navigational architecture and developing the best possible design language for any product.
That is exactly how the lovely Konkan region is on India’s western coast. And that is where Sushant Pawar, our – Sr. Graphic Designer comes from. The region is famed for breeding artistic capabilities in every nook and corner and Sushant is no exception. Growing up in a fishing village in the Ratnagiri district of the Konkan belt, Sushant started off unleashing his imagination in sketches. As he grew to maturity, his passion became his obsession and he decided to make a career out of it.
Over the last 14 years, Sushant has given full reign to his capabilities as a Designer and Illustrator. Stints as a full-time art director, art consultant and freelance illustrator for digital art have polished him into an accomplished designer who understands what brands need. The evidence is that multinational companies including CNN, Haymarket, Barclays Bank, Unilever & Vodafone have chosen to work with him.
Illustration, identity design, packaging design, website design, communication design- you name it, he does it. Sushant believes he can showcase his skills at KC with unfettered joy.
She often perceives art in everything that she sees and that is reflected in her sketches & photographs. Tejal aims to be a best designer and she is adamant on achieving her goal. Working at Kern Culture, has been an enriching one for Tejal. Within a short span of time, she has learnt different aspects of art and designing.