Brand Building and Positioning, Design Language, Digital Media Buying, Creative Strategy, and Social Media Marketing
Located in Santacruz, Mumbai, Kidiverse is an all-inclusive, indoor play and party destination that stimulates and channels a child’s creative energy by offering a contained, soft play zone, interactive games, and exciting toys to play with their friends.
As Kidiverse is a happy world in itself, the whole identity had to revolve around it. This is how we took the project forward.
- To create Design, Branding, Digital Content, and Strategy for social media marketing, and website (development and maintenance) which will be distinct based on the unique offering.
- To provide creative support.
- To display a strong social media presence.
Aim and Objectives:
- Brand Building, Awareness, and Promotion.
- Offering a unique experience to the parents and children alike–creating a storytelling route to display the ‘happy universe’.
Strategy And Approach:
- Created Design, Branding, Digital Content, and Strategy for social media marketing, and website (development and maintenance)
- Metrics Reports were generated and an analysis of the Social Media post was done to make sure the post is reaching the right audience.
- Page Management and creative inputs for Social Media Platforms like Instagram and Facebook were shared.
- We set up Google Business for the client.
- Both teams coordinate research for the particular segment.