Local Sparrow

Brand Positioning & Identity, Logo Design, Social Media Strategy and Management, Creative Direction for Product Photoshoot, Packaging Design, Communication & Content Management

Local Sparrow is a one-of-a-kind premium brand of spices and cold pressed oils. Organic products (some even geo-tagged), sourced locally and packaged with no additives for full-flavoured freshness form the basis of the brand’s offering. A brand this unique deserved a great design idea to complement it in packaging and communication - an ethnic and geographically relevant design story. We landed on the Channapatna toy birds - a local craft. This also led us to the name, Local Sparrow - a playful name for a colourful, artisanal brand. From this style emerged an entire design language for the brand - clean lines running through nature driven illustration with a bird as part of the logo.

From logo, packaging design and brand identity, our project with the brand has extended into managing their social media and digital marketing channel using the same design language. A true end-to-end solution.