CLIENT: GIZA Brand Identity Design, Corporate Stationary, Logo Animation and Corporate Deck GIZA is a B2B company whose services are aimed at the infrastructure consulting market. From the name Giza…

Let’s be honest. Colours in design matter. Each colour invokes some particular visual or emotion in those who see it. Let’s talk about how to create a user interface that…

Before we begin, let’s define what User Interface (UI) Design Psychology is. UI design psychology is the application of psychological principles to understand human behavior. So why is it so…

Brand Logo, why is it such a big deal?  Ask yourself this. What’s the first thing people notice about your brand? Is it the technical features? Nope. Is it the…

A fresh year ushers in new design trends and innovative creative experiments. Here’s the thing about design trends, they don’t just pop out of thin air—they’re influenced by the world…

Brand positioning: The art of carving your niche in the market You know how you have that one favourite person in your life? Think about it. Yes, that one. That…

Defining Brand Identity: Before getting into the finer details of the topic, let’s define what brand identity is. It won’t take long, I promise? Brand identity refers to the collection…

Let’s face it. The practice of professional communication has become highly complex, hasn’t it? Not just of technology, social media, and the need to connect with global audiences, but also…

Let’s start off with a simple analogy, shall we? Here we go. Strategic marketing planning is like a game of chess where you strategize how to make your brand the…