Vaarivana

Brand Repositioning, Design Language, Digital and Mainline Ad Campaign, Digital Media Buying, Social Media Management

Vaarivana is Pune's chance to get back its lost charm - of independent homes and bungalows; of a relaxed lifestyle, of green peaceful surroundings. This is what the client wanted to communicate - that as one of Central India's most renowned developers, Pharande Spaces, stamped their signature green imprint across several hundred acres of land. A water-color based design approach was generated to create a free-flowing, earthy feeling in communication through a campaign that said 'Evolve to slow living'. This re-positioned the brand’s premium offerings and established Vaarivana as the perfect residential space that encourages a peaceful lifestyle.