A strong brand identity helps customers recognize and remember a brand, while also establishing trust and credibility. In other words, a strong brand identity makes a brand, a brand.  So ask yourself this, how can a brand stand out in a cluttered marketplace and truly be unique? A strong and consistent visual creates a lasting impression and has high recall value. Captivating visuals, clear and focused messaging, typography and color schemes are tools that enable you to carve a niche in a cluttered marketplace. It is also crucial to understand the target audience and tailor content to their preferences.

So how can Social Media communication help identify a brand? The key to effective Social Media creativity involves understanding the brand’s goals and key messaging.

Case in point, our Vaarivana Campaign https://kernculture.com/portfolio/vaarivana-website/

The property offered residents the concept of ‘slow-living’. Hence, we wanted the language to be serene, tranquil, and serene. We ensured we used watercolors, simple fonts, and happy emotions to convey our message of tranquility. We also focused on earthy tones and organic textures across all Social Media platforms. This visual language was consistent across all online platforms and effectively conveyed Vaarivana’s eco-friendly and sustainable ethos.

Also keep in mind that each Social Media platform has a unique characteristic, audience, and content preference. LinkedIn for example is a professional networking site. The content here is heavily focused on business, careers, and industry news. Hence the design on LinkedIn should be clean, informative, and aligned with the brand’s professional image.

Instagram on the other hand is highly visually-driven where users flaunt pictures and videos which focus on personal and lifestyle content. Hence the content here should focus on visually appealing and engaging content, utilizing high-quality images, short videos, and stories.

Age demographics play a crucial role in brand identity as well. Because each age group has a distinct preference, aesthetic, and level of understanding. Case in point, Ilchi Pilchi which is a children’s education brand, used bright, vibrant colors, and simple and playful illustrations. Why? Because that’s what children are drawn to. This approach ensures the content is engaging and easily understood by the target audience.

Overall, investing in a strong brand identity and consistency across touchpoints is a crucial step for any business that wants to succeed in today’s marketplace.

P.S. If you’re looking for some inspirational designers, allow us to refer to a few of our favorites.

Paula Scher: A highly respected designer known for her innovative typography and graphic design work. Her designs offer valuable insights into visual communication and have influenced the industry for decades.

Jessica Walsh: Co-founder of &Walsh, is known for her vibrant and imaginative designs that have earned her numerous awards and accolades. Her unique design style can serve as a great source of inspiration for creating engaging social media content that stands out from the crowd.

Michael Bierut: Beirut’s work in brand identity and logo design can provide valuable lessons in creating memorable visual identities for social media marketing.