A project that transcended architecture, crafting an experience of meticulous design and unparalleled serenity.
Services
Client
Year
Challenge
To translate a stunning architectural vision into a compelling brand that could attract a discerning clientele for a luxury villa.
The challenge was not merely to showcase a beautiful property, but to articulate the profound level of thought invested in every element, from the grand layout to the smallest custom fixture.
We needed to craft a narrative that would convey this obsession with detail and create a sense of unparalleled serenity, positioning the villa as a true sanctuary of design.
Goal
To create a brand that would capture the soul of the villa by "bringing the inside out," making its architectural philosophy tangible.
Our goal was to articulate the story behind the villa’s creation. This included showcasing the incredible attention to detail, from the custom-designed ceiling lamps to the unique cane lighting we designed to create an art effect on the head-wall.
We aimed to build a brand that would resonate with a clientele that appreciates true craftsmanship and a deep connection between design and nature.
Process
We provided end-to-end creative and strategic direction, from interior design consultation to the go-to-market social media strategy.
Our process was one of deep immersion. We consulted on interior design choices and even commissioned custom-made fixtures to perfect the villa’s serene atmosphere.
We then directed a photoshoot to capture these unique elements and built a compelling brand narrative and social media strategy to introduce this sanctuary to a discerning global audience.
Result
The Chlorophyll Estate launched with a powerful brand identity, attracting a discerning global clientele and establishing the villa as a premier luxury destination.
The meticulous attention to detail, amplified by our narrative, became a celebrated hallmark of the brand. This culminated in the villa being featured in the prestigious Architectural Digest magazine.
This strategic positioning and successful launch led to high occupancy rates and cemented The Chlorophyll Estate’s reputation as a triumph of design and a sanctuary of serene luxury.
