1. Introduction
Kern Culture (“we,” “us,” or “our”) is a branding and digital marketing agency based in Mumbai, Maharashtra, India. This Privacy Policy explains how we collect, use, store, disclose and protect personal data through our website, https://kernculture.com/, our contact forms and our advertising campaigns, including LinkedIn Lead Generation forms.
We aim to handle personal data in accordance with applicable Indian laws, including the Information Technology Act, 2000, applicable rules and the Digital Personal Data Protection Act, 2023, and its rules as and when the relevant provisions become applicable.
Where we process personal data on behalf of our clients in connection with their marketing campaigns, we generally act as a data processor, subject to our contractual arrangements with those clients and applicable law. The collection and use of data by our clients may also be governed by their own privacy notices.
2. Information We Collect
We collect personal information that is reasonably necessary for our business operations and for responding to inquiries.
Information from LinkedIn Lead Generation Forms and Website Contact Forms: When you submit a lead form or contact us, we may collect your name, email address, phone number, job title, company name and any additional information you include in your inquiry.
Website Analytics and Search Performance: We use Google Analytics 4 (GA4) to understand how visitors interact with our website and to analyse website traffic and usage patterns. Depending on our configuration and your browser settings, GA4 may use cookies or similar technologies and process information such as device and browser details, pages visited, interactions and approximate geographic information.
We also use Google Search Console to monitor our website’s visibility in Google Search, understand search queries and evaluate website search performance. Search Console provides aggregated search-performance information and technical website insights; it is not used by us as a direct visitor lead-storage system.
3. How We Use Your Information
We use personal information for the following purposes:
- Responding to inquiries: To contact you regarding the branding, marketing or digital services you have expressed interest in through our website or advertising campaigns.
- Business communications: To understand your requirements and discuss potential projects or consultations you have requested.
- Website improvement: To analyse website traffic and visitor interactions through Google Analytics 4 and improve our website’s usability and performance.
- Search performance: To monitor our website’s search visibility and technical performance using Google Search Console.
- Legal compliance: To meet applicable legal obligations and protect our legitimate legal interests.
We seek to use personal information only for the purposes described in this policy and in accordance with applicable law. Where consent is required, we will obtain it through an appropriate mechanism.
LinkedIn Lead Generation and Contact Form Leads: Personal information submitted through our lead forms is received and stored in our official company email system. We do not use a separate third-party customer relationship management (CRM) platform or automated email marketing platform to store these leads. We use the information to respond to the inquiry and explore the specific business relationship requested.
4. Data Sharing and Disclosure
We do not sell personal information or share it with third parties for their independent marketing purposes.
We may allow relevant service providers to process information as necessary to operate our business and website. These providers may include:
- Google Analytics 4: For website traffic and usage analytics.
- Google Search Console: For search-performance monitoring and technical website insights.
- Business email provider: To receive, store and respond to inquiries and lead information.
- LinkedIn: When you interact with our advertisements or submit information through LinkedIn Lead Generation forms.
These providers may process information in accordance with their own terms, privacy policies and applicable law. We may also disclose information when required by law or when reasonably necessary to establish, exercise or defend legal claims.
5. Data Security and Retention
We take reasonable measures to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.
Lead information is stored in our official company email system rather than a separate third-party CRM database. Access to this information should be restricted to authorised personnel who need it for business purposes. We retain personal information only for as long as reasonably necessary to respond to inquiries, manage potential business relationships, comply with legal obligations or resolve disputes.
When information is no longer required, we take appropriate steps to delete it, subject to applicable legal requirements and legitimate retention needs.
6. Your Privacy Rights and Requests
Subject to applicable law, you may be entitled to request access to information about your personal data, correction of inaccurate information, deletion of personal data, withdrawal of consent and other available remedies.
You may submit a privacy request or grievance using the contact details in Section 7. We may need to verify your identity before acting on a request and may retain or process certain information where permitted or required by law.
If you have received a marketing communication from us, you may also ask us to stop sending further marketing communications. This does not necessarily affect communications that are necessary to respond to your inquiry or meet legal obligations.
7. Contact and Grievance Redressal
For questions about this Privacy Policy, requests concerning your personal data or privacy-related grievances, please contact us at:
Email: connect@kernculture.com
Address: 1408, 9 Business Bay, Mindspace, Off Link Road, Malad West, Mumbai – 400064, Maharashtra, India.
We will review and respond to requests and grievances in accordance with applicable legal requirements.
8. Cookies and Third-Party Services
Our website may use cookies and similar technologies for website functionality, analytics and, where enabled, advertising-related measurement. The use of these technologies depends on the tools installed on our website and their settings.
Third-party services, including Google Analytics and LinkedIn, may process information in accordance with their own privacy policies and applicable terms. We encourage you to review those policies where relevant.
Where required, we will provide appropriate disclosures and consent or preference controls for cookies and similar technologies.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services or applicable law. We will publish the revised version on our website and update the effective date as appropriate.
We encourage you to review this page periodically. Where required by law, we will provide additional notice or obtain consent before implementing relevant changes.