A brand identity that captures the playful spirit of gourmet discovery, as delightful as the flavours within the jar.
Services
Client
Year
Website
Challenge
To launch a new gourmet food brand in a competitive market, avoiding the sterile and overly serious tone of traditional luxury foods.
The challenge was to create a brand that felt both premium and playful. We needed to capture the founder’s vibrant personality and the delightful, unexpected nature of the products themselves.
This required a complete brand world—from identity and packaging to website design and creative direction—that could communicate high quality without feeling intimidating.
Goal
To create a vibrant and engaging D2C brand that would stand out on the shelf and connect with a modern, food-loving audience.
Our core goal was to infuse the brand with a sense of playful indulgence across all assets. This meant creating a distinctive personality that was memorable and engaging.
We focused on building a complete digital and physical ecosystem, including a lively brand voice, unique packaging, a seamless website, and creative direction for photography to launch the brand with impact.
Process
We translated the brand's playful spirit into a vibrant and cohesive identity through a focus on creative direction and a distinctive voice.
Our process began with defining the brand’s personality: gourmet, but with a wink. This strategic lens guided all creative decisions, from the playful packaging to the lively and engaging brand narrative.
We provided comprehensive creative direction for the product photography, ensuring that every image captured the brand’s vibrant energy and the delicious, artisanal quality of the products.
Result
Meve Jars launched with a distinctive and memorable brand identity that immediately captured the attention of its target audience.
The brand’s playful yet premium positioning allowed it to carve out a unique space in the crowded gourmet food market. The vibrant photography and engaging narrative drove strong customer engagement.
This successful launch led to significant sales, partnerships with key retailers, and the creation of a loyal community of customers who fell in love with the brand’s flavour and personality.
