Introduction
This Privacy Policy is issued by Kern Culture (“we,” “us,” or “our”), a digital marketing agency based in Mumbai, India. It applies to the personal data we collect through our website, https://www.kernculture.com (the “Website”). This policy is designed to comply with India’s Digital Personal Data Protection Act, 2023, and other applicable data protection regulations.
By using our Website, you provide your unconditional consent to the collection and use of your information in accordance with this policy.
When we handle data on behalf of our clients for their marketing campaigns, we act as a “Data Processor,” and that activity is governed by a separate agreement with our client, not this policy.
Information We Collect
We collect personal data necessary for our operations, including:
- Data You Provide: Name, email address, phone number, and company details when you fill out contact forms, subscribe to our newsletter, or engage our services.
- Data Collected Automatically: IP addresses, browser type, and usage data through log files and cookies when you visit our Website.
- Data from Third Parties: We may receive data from business partners and public sources to enhance our records.
How We Use Your Information
Your personal data is used for the following purposes:
- To Provide Services: To fulfill our contractual obligations with clients.
- For Marketing: To send you newsletters and promotional materials, which you can opt-out of at any time.
- To Improve Our Website: To analyze website usage and enhance user experience.
- For Legal Compliance: To meet our legal obligations under the Information Technology Act, 2000, and other relevant statutes.
Data Sharing and Disclosure
We do not sell your personal data. We may share it with:
- Service Providers: Trusted third parties who perform services on our behalf under strict confidentiality agreements.
- Legal Authorities: If required by law or to protect our legal rights.
- In a Business Transfer: In connection with a merger or acquisition.
Your data may be transferred internationally. We will ensure compliance with applicable legal requirements for such transfers.
Data Security and Retention
We implement reasonable security measures to protect your data from unauthorized access, as required under Section 43A of the Information Technology Act, 2000. We retain your personal data only as long as necessary to fulfill the purposes for which it was collected or as required by law.
Your Data Protection Rights
Under the Digital Personal Data Protection Act, 2023, you have rights regarding your personal data, including the right to access, correct, or request the erasure of your information. You also have the right to withdraw consent and register a grievance. To exercise these rights, please contact our Grievance Officer.
Contact and Grievance Redressal
For any questions or to address any grievances, please contact our Grievance Officer, appointed in compliance with Indian law, at:
- Email: [shriya@kernculture.com]
- Postal Address: 306/307, Banarasi Heritage, Rustomjee Elanza Ave, Mindspace, Malad West, Mumbai – 400064
Changes to This Policy
This Privacy Policy is subject to change at any time without notice. It is your responsibility to review this policy periodically for any updates. Your continued use of the Website following the posting of changes will mean that you accept and agree to the revisions.