Titan Skinn

The art of the gift. A new story in every bottle.

A sensory partnership that transformed the act of gifting into a deeply evocative and memorable brand experience.

Services
Packaging Design, Creative Photography, Art Direction, Social Media Campaign
Client
Titan Skinn
Year
2022 - 2025
Challenge

An established brand's premium gift packs needed a redesign to feel as special and luxurious as the fragrances held within them.

Titan Skinn had mastered the art of fragrance, but the packaging for their premium gift sets did not fully channel the celebratory spirit of the product.

The critical challenge was to bridge this disconnect, ensuring the visual and tactile experience of the packaging matched the sophistication of the perfume, thereby elevating the entire ritual of gifting.

A festive Titan Skinn men's fragrance gift set featuring two signature scents, Verge and Raw, from the 'art of the gift' collection. The premium dark blue packaging, designed by Kern Culture with silver snowflake motifs and a silver ribbon, presents the woody notes of Verge and the fresh citrus of Raw as a perfect luxury gift for the holiday season.
Goal

To redesign the premium gifting range to create a cohesive, artful, and memorable unboxing experience for the customer.

Our primary objective was to infuse the packaging with a narrative quality that would resonate emotionally. The task was to develop a unique visual story for each gift set that felt both festive and refined.

This involved not only redesigning the core gift packs but also conceptualising creative photography and a social media strategy to introduce this new, elevated proposition to the market.

Process

We translated the essence of each fragrance into a distinct visual territory, creating a multi-sensory brand narrative for the range.

Our process began with a deep immersion into the olfactory world of each perfume, deconstructing its notes to unearth a core story. This led to unique creative concepts like ‘Flora and Fauna’.

These strategic territories became the foundation for a new, illustrative design language. We applied this across the range, complete with precise recommendations for tactile finishes like embossing and foiling.

Crafting a multi-sensory story, from fragrance to finish.

A detailed close-up of dusty pink roses, showcasing the elegant and romantic art direction by Kern Culture for the Titan Skinn fine fragrances campaign. This photography captures the soft, velvety texture of the petals, reflecting the sophisticated floral notes in the perfume collection and embodying the campaign's core theme, 'the art of the gift'.
Result

A stunningly reimagined collection of gift packs that transformed a product into a complete and compelling sensory story.

The redesigned packaging successfully elevated the perceived value and emotional depth of the entire premium gifting line. The narrative-driven designs created a luxurious unboxing journey.

This project provided a powerful new visual system that perfectly aligns with the artistry of the Titan Skinn brand, turning a simple purchase into a thoughtful and sophisticated gesture.

An overhead view of the open SKINN by TITAN 'Discovery Set for her', showing the five fragrance samples nestled inside the pink-branded box.
The SKINN by TITAN 'Discovery Set for her' in its pink-patterned box, with the five women's perfume samples displayed on a block: Pristine, Celeste, Amalfi Blu, Nude, and Sheer.
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