A sensory partnership that transformed the act of gifting into a deeply evocative and memorable brand experience.
Services
Client
Year
Website
Challenge
An established brand's premium gift packs needed a redesign to feel as special and luxurious as the fragrances held within them.
Titan Skinn had mastered the art of fragrance, but the packaging for their premium gift sets did not fully channel the celebratory spirit of the product.
The critical challenge was to bridge this disconnect, ensuring the visual and tactile experience of the packaging matched the sophistication of the perfume, thereby elevating the entire ritual of gifting.
Goal
To redesign the premium gifting range to create a cohesive, artful, and memorable unboxing experience for the customer.
Our primary objective was to infuse the packaging with a narrative quality that would resonate emotionally. The task was to develop a unique visual story for each gift set that felt both festive and refined.
This involved not only redesigning the core gift packs but also conceptualising creative photography and a social media strategy to introduce this new, elevated proposition to the market.
Process
We translated the essence of each fragrance into a distinct visual territory, creating a multi-sensory brand narrative for the range.
Our process began with a deep immersion into the olfactory world of each perfume, deconstructing its notes to unearth a core story. This led to unique creative concepts like ‘Flora and Fauna’.
These strategic territories became the foundation for a new, illustrative design language. We applied this across the range, complete with precise recommendations for tactile finishes like embossing and foiling.
Crafting a multi-sensory story, from fragrance to finish.
Result
A stunningly reimagined collection of gift packs that transformed a product into a complete and compelling sensory story.
The redesigned packaging successfully elevated the perceived value and emotional depth of the entire premium gifting line. The narrative-driven designs created a luxurious unboxing journey.
This project provided a powerful new visual system that perfectly aligns with the artistry of the Titan Skinn brand, turning a simple purchase into a thoughtful and sophisticated gesture.
