Top digital marketing trends of 2020 – Recap

A lot of things changed in the year 2020. The pandemic has forced people to quarantine in their homes, social interactions have been forbidden, students have switched to e-learning, watching movies in theatres have turned into Netflix party sessions. Due to strict lockdown, billions of people have been pushed to work from home.

These behavioural changes have completely revolutionized the world of digital marketing. From live streaming, to Instagram reels, to moment marketing, brands & influencers have found new engagement strategies to penetrate through the even more competitive market. Here we look back at the top 9 digital marketing trends in 2020:

TikTok to Instagram Reels:

Applications that offer short format content have taken the social media world by storm. TikTok left a huge void in the short form video market. Six months on, Instagram has been successful in getting existing and new users for reels. Instagram’s already strong & popular community made reels a smash hit as it offers different ways of content creation in seamless and engaging ways than any other short form video app.

Mashups:

Unless you’ve been living under a rock without internet connectivity, words like biggini shoot, Gopi Bahu, Kya karun, Drug do will immediately strike a chord with you. Yashraj Mukhate, Dipraj Jadhav or Anshuman Sharma’s musical mashups are just a glimpse into the kind of creative content people are uploading online. These meme-worthy mashups are the latest digital marketing trend as it helps influencers in audience engagement and recognition. Some of the viral videos have often sparked trends and have turned into full blown obsession.

Voice Search Is the New Normal:

Thanks to Google assistant, Alexa, Siri and other smart devices, voice search is the new normal. Humans prefer to interact by talking, and voice assistants have become an integral part of conversation between human beings and machines. It is being widely used to search, shop, email and discover new products. Voice assistants have grown exponentially throughout the last year and it continues to give brands a chance to build brand loyalty and increase engagement.

Instagram Guides:

It is a new tool for sharing and consuming content on Instagram. It is a curated flow of posts which includes both photos & videos. Instagram is no longer only a place for millennials to watch memes & upload photos, with tools like Instagram guides we are seeing brands & marketers push informational content to communicate with their audience.

A rise in funny content:

The meteoric rise of social media platforms has elevated the consumption of funny content on the internet. Businesses, marketers & influencers have started promoting their brands using funny content for increasing audience engagement. It helps brands to showcase their products and promote it in better & more relatable ways.

Moment marketing:

Moment marketing gives brands & marketers a chance to reach their target audience at a relatively low production cost. Moment marketing helps in developing real time connection with the consumers.

Augmented Reality:

Augmented Reality helps brands with reach & engagement and enhance the consumer experience. The introduction of AR filters in social media apps like Facebook, Instagram and Snapchat has enabled brands to not only entertain but engage with the audience. It increases the brand visibility and gives the consumer a brand-specific unique experience.

Live streaming:

Live streaming is a hit among the audience because it contains more authenticity as the streams are unedited. It allows social media marketers to have real-time interaction with their followers. Live streaming is one of the top marketing trends as it enables an influencer to promote their brand to engage with a large number of viewers at the same time.

LinkedIn stories:

It was the latest rollout by LinkedIn following other social media apps like Snapchat, Instagram to increase audience engagement. The primary difference between LinkedIn stories & other platforms is its implementation in business context. It offers businesses to engage with the community of their own niche and increase brand awareness & followers.

The year 2020 saw the digital marketing world make rapid growth. The digital marketing revolution has changed the traditional methods of marketing and outlook of brands towards customers.

The digital landscape has enabled marketers to find ways to engage and interact with their tech-savvy customers. Augmented reality, voice search, interactive content, live streaming are among the most prominent digital marketing trends which may prove a silver lining for businesses in a post-pandemic world.

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