In 1996 Bill Gates wrote an essay and coined the phrase “Content is King”. It’s been 25 years and it is as relevant, but is it really? Since Bill Gates wrote these famous words, the landscape of the internet has completely changed and the importance of content has never been more.
Content is what drives the internet in today’s times. We give attention to things that give quality content. Be it your favourite Netflix show, your favourite recipe, song, movie and much more, we develop a liking for it based on the content it produces.
Just like any other industry, Content is also one of the most important things in the business sector. It helps you attract new customers, generate leads and create hype around your business. It plays a huge role in a brand’s overall marketing strategy. Content acts as a bridge between you & your customers. Without content, there is no communication and very less chance of business expansion.
The reasons why content should be at the top of your agenda are varied and numerous.
In this article, let’s narrow it down to reasons why ‘Content is King’. Ready?
Search engines are interested in the best content:
Should you write content for the audience? Or should you write SEO content that’s designed to rank higher on search engines? This is the million-dollar question. Don’t panic. If it was so easy, everyone would be doing it and doing it well.
First & foremost, you should always write content for people instead of writing it for search engines. Search engines like Google know how to identify good content. Secondly, not all content is considered as equal in the eyes of Google. It depends on the keywords you use but that’s not it. Research from Blogger Neil Patel shows that traditional SEO techniques such as keywords within the URL are no longer as powerful. Google is trying out a new algorithm in which quality of content will be one of the main metrics in search engine success of your article/ blog. Therefore, you should heavily concentrate on putting out useful, timely, well-written content to gain the best results.
Importance of Quality content:
In the content industry, the quality of your content holds great importance. One of the key ingredients of successful content marketing is ‘quality’. The quality of your content is your most prized possession. ‘Content Quality’ is the difference between getting and missing out on new projects & collaborations.
Good Content increases traffic and that is an undeniable fact. The best way to please the search algorithm is to have an abundance of consistent, high-quality, and engaging content. It is a proven fact that high-quality content impacts audience decision-making more than any other technique.
The importance of ‘Showing up’
Showing up can lead to success by enabling you to reach your fullest potential. As a business or brand, you need to show up to your customers on just about every platform be it in the form of blogs, articles to emails & newsletters to social media apps and review sites. Brands that show up consistently on multiple platforms are likely to get higher impressions. Study by Marketing Insider Group and Onespot shows that almost 50% of consumers won’t engage with a brand that doesn’t provide content catering to their interests and needs.
Quality content can generate leads:
Quality content is usually directly proportional to your sales. Quality Content attracts an audience. Audience attracts leads. Leads help in increasing revenue and sales. When your audience likes your content, they’re more likely to be interested in purchasing from you in the future. THE CTA’s placed in your content are likely to attract new customers and generate new leads. The happier a viewer is with your content, the more likely they are to click your call-to-action and move onto your landing page. According to HubSpot, landing page content can increase leads by 55%. Demand Metric revealed that content marketing generates 3 times as many leads as traditional marketing. And costs 62% less.
Long tail keywords deserve your attention
Longtail keyword strategy is perfect for the audiences with a very specific search intent. Long-tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly used keywords. These keywords generally have less traffic but a higher conversion rate as they are more specific in nature. They enable you to attract more traffic to your website and be found by new audiences. A long-tail keyword strategy can be really helpful when you want to be differentiated from your competitors. According to a study by MOZ, Long-tail keywords account for 70% of all web searches, which is why Long tail keywords most definitely deserve your attention.
Content Consistency is key:
One of the most important ways brands can distinguish themselves from the competition is through consistency. The more consistent you are, the better your content will become, and the simple your process will be. Producing regular & consistent content is one of the biggest challenges for brands. When your content quality or schedule isn’t consistent; it leaves a negative impact on your customers. The consistency and quality of content is directly linked to the trust and credibility of your brand in people’s minds. The more the consistency, the more the credibility.
Conclusion: It’s all about the Content
Creating your own content is a golden opportunity to build a community, to add followers, reinforce your brand messaging and present yourself as thought-provoking organisation. Creating high-quality in any sector is a big win-win situation. It drives more traffic to your brand through different mediums like your website or other social media platforms. To sum it up, ‘Content is King’- in all its varied forms, which is a very critical aspect in growing your business or building your brand.
In the battle to reach the top, brands are ramping up investment in content creation. Now that you know the importance of why ‘Content is the King’, let us help you build your content strategy.
Contact us at connect@kernculture.com to set up a meeting. We’d love to speak with you!
